The billboard industry is pushing digitals at three times the brightness levels as traditional billboards at nighttime. Many municipalities, counties and NDOT have adopted these standards. The Viridian Group concluded a study in the Truckee Meadows that compares brightness levels of digital and non-digital signs at night and proposes different standards to regulate digital signs.

Click here to see Part I of the report

Click here to see Part II of the report


Read Jerry Wachtel’s answers to questions posed by local planners about using the equipment, measuring distances, and brightness measurements of local signs in the report.

FAQs Read Jerry Wachtel’s Responses


More on energy usage and sign brightness in this 2010 report on digital signs.

Click here for Illuminating the Issues


Digital signs contribute to light pollution, dimming the night skies and creating negative impacts on wildlife and birds.

View our power point presented to the Lahanton Audubon Society


In this study the author demonstrates the real cost of billboards to communities and how billboards affect economic prosperity.

Click to see Beyond Aesthetics


Successful communities capitalize on their assets, including architecture, history, natural surroundings and home grown business. They also involve a broad section of residents in planning for the future and they pay attention to community aesthetics.

Click here to find out more about the Secrets of Successful Communities