Through a generous grant from the John Ben Snow Memorial Trust, we developed several handouts, a new brochure and a PowerPoint presentation. We hope this handy information will help convince public officials, business owners and community members that strong sign control will help improve how our communities look. Protecting scenic beauty and preserving community character is the path to an economically successful region that will help improve everyone’s quality of life. …

Communities’ struggles against the proliferation of billboards are all over the news lately. A National Public Radio story features scenic activists’ fight against the billboard industry in Texas, where billboard companies asked the state highway department to let them raise signs to the height of a six-story building. Also on the radio, comedian Paula Poundstone discusses how she must deal with the inappropriately graphic billboards as she drives around her Southern …

Digital billboards are meant to be distracting with their very bright ads, especially at night, that flash changeable colored lights every six to eight seconds.   The ad rotation means more real estate for more ad revenue. In fact, a digital billboard is making at least quadruple the revenue – sometimes up to 12 times as much – compared to a static billboard, according to PQ Media vice-president Leo Kivijarv. Once …

Scenic Nevada is a 501c3 nonprofit, non-partisan, environmental organization that works to preserve, protect and enhance the scenic character of Nevada. Our principal activities are to educate the general public of the economic, social, and cultural benefits of scenic preservation. This includes billboard and sign control, protecting and supporting Scenic Byways, promoting sound wall alternatives, supporting open space and greenways plans and minimizing the impact of cell towers. Founded by Douglas G. Smith in 2000 to combat the proliferation of billboards in Reno, Scenic Nevada has grown to become a statewide organization. We are an all-volunteer group of people working to protect the scenic beauty of Nevada’s majestic landscape as well as the scenic character of our communities.

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