Scenic Nevada is open to everyone, although our efforts are focused toward the benefit of Nevada.
Scenic Nevada is an Affiliate Member of Scenic America, which is a national, nonprofit organization based in Washington, D.C., whose mission is to preserve and enhance the scenic character of America’s communities and countryside. Since 1978, Scenic America has helped citizens and public officials in thousands of communities nationwide to protect their scenic heritage. Scenic America advocates for federal, state, and local laws and policies that support scenic conservation and community livability.
Scenic America utilizes the talents and passions of a dedicated, diverse base of members who believe there is reason to protect the natural beauty of Nevada. It has begun to awaken consciousness about the encroaching dangers to our communities and wilderness.
Scenic America supports strong sign control, progressive transportation policy, responsible land-use planning, and other measures to preserve natural beauty and distinctive community character. Scenic America is dedicated to the principle that “change is inevitable; ugliness is not.” For more information on Scenic America, including memberships and our other publications, please visit their website at www.scenic.org.
Isn’t it interesting that there’s a huge push to prevent distracted driving while at the same time the City of Reno thinks it’s perfectly acceptable for the Grand Sierra Resort to install a huge monitor on the west side of the building? Perhaps the thinking…
Development and noise can disrupt the cycles and patterns of wildlife, but light is also enough to have a negative impact. Mating behaviors, timing of migration, sleep and predation are determined by the length of nighttime darkness. Light pollution — excessive or misdirected artificial light from streetlights, cars, fishing boats, digital billboards and other sources — has noticeable effects in areas where lights are close to natural habitats. Incredibly, the billboard industry is pushing digitals at three times the brightness levels as a traditional billboard at nighttime.
Global light pollution is increasing by six percent per year. Dazzling city lights lure and confuse migrating birds, causing them to collide with buildings or circle light sources until exhausted.
In 2011 the M.J. Ross Group polled voters in Reno, Nevada and found that 80% said the city already had enough or too many billboards