Scenic Nevada filed its opening brief December 22 at the Nevada Supreme Court. We are appealing a district court ruling that earlier this year upheld the City of Reno’s 2012 digital billboard ordinance. We sued the city to preserve the 2000 ballot initiative, which prohibited new billboard construction and new billboard permits within the city limits of Reno. The people’s initiative was set aside by the last city council when it …

Scenic Nevada filed an appeal to the planning commission’s recommendation now that the city attorney has determined the board’s vote was an approval of the bright digital sign proposed by Summit Sierra in south Reno. When the vote took place December 11, city staff determined the 3-2 outcome was a technical denial. But, the city attorney reversed that call a week later, saying the planning commission had approved the sign, after all. …

  If you think digital signs are too bright at night, they most likely are. Scenic Nevada recently commissioned a sign brightness study by traffic safety expert Jerry Wachtel of the Veridian Group. See the results of his work in the Truckee Meadows, which show signs for the Wild Orchid and the Grand Sierra Resort are far brighter than non-digital ones at night. They don’t need to be. Standard flood lit …

Scenic Nevada is a 501c3 nonprofit, non-partisan, environmental organization that works to preserve, protect and enhance the scenic character of Nevada. Our principal activities are to educate the general public of the economic, social, and cultural benefits of scenic preservation. This includes billboard and sign control, protecting and supporting Scenic Byways, promoting sound wall alternatives, supporting open space and greenways plans and minimizing the impact of cell towers. Founded by Douglas G. Smith in 2000 to combat the proliferation of billboards in Reno, Scenic Nevada has grown to become a statewide organization. We are an all-volunteer group of people working to protect the scenic beauty of Nevada’s majestic landscape as well as the scenic character of our communities.

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