It’s still uncertain whether the giant SouthTowne Crossing shopping center sign will be allowed, but after a lengthy Reno City Council discussion held last week a clear majority emerged largely in favor of trying to find a way around regulations that would stop approval. The uncertainty occurred in part after Councilmen David Bobzien and Oscar Delgado switched their votes. During a public hearing a year ago on the Southtowne sign, …

  After two denials by the Reno Planning Commission and one from the city council, the SouthTowne Crossing Shopping Center is taking its fourth run at getting approvals for a giant sign in south Reno. SouthTowne’s request is for a 511-square-foot, 60-foot-tall, on-premise (business) sign to face traffic along Interstate 580, breaking up freeway views of the Sierra’s to promote the center’s chain stores such as Starbucks, Wal-Mart and Kohl’s. What: …

  Critical concerns surfaced at last week’s council meeting (October 12) when the fate of Reno’s billboard ordinance was examined by city council members, resulting in a unanimous vote to bring the ordinance back for further discussion in December. Now that our lawsuit against the city for adopting digital billboard regulations has been resolved at the Nevada Supreme Court, Scenic Nevada asked the council to void all regulations that would allow …

Scenic Nevada is a 501c3 nonprofit, non-partisan, environmental organization that works to preserve, protect and enhance the scenic character of Nevada. Our principal activities are to educate the general public of the economic, social, and cultural benefits of scenic preservation. This includes billboard and sign control, protecting and supporting Scenic Byways, promoting sound wall alternatives, supporting open space and greenways plans and minimizing the impact of cell towers. Founded by Douglas G. Smith in 2000 to combat the proliferation of billboards in Reno, Scenic Nevada has grown to become a statewide organization. We are an all-volunteer group of people working to protect the scenic beauty of Nevada’s majestic landscape as well as the scenic character of our communities.