The battle to reclaim our commercial neighborhoods from sliding further into the honky-tonk abyss Reno is headed for was lost last week, but the setback may be temporary. What surfaced during discussion Dec. 2 for digital signs was the revelation that the on-premise sign code needs to be reexamined, including the disappointing and largely meaningless digital rules the council just approved. Reno Planning Manager, Claudia Hanson, said there was a …

  In a surprise move the city council recently agreed to dump all of the proposed community-driven digital sign regulations in favor of new ones that perpetuates existing video, scrolling and flashing signs 24/7 and would allow new ones to pop up throughout the city. The new draft digital sign regulations will be reviewed November 18 in a public hearing. With little discussion of the far stronger regulations presented in the …

  If you think digital signs are too bright at night, they most likely are. Scenic Nevada recently commissioned a sign brightness study by traffic safety expert Jerry Wachtel of the Veridian Group. See the results of his work in the Truckee Meadows, which show signs for the Wild Orchid and the Grand Sierra Resort are far brighter than non-digital ones at night. They don’t need to be. Standard flood lit …

Scenic Nevada is a 501c3 nonprofit, non-partisan, environmental organization that works to preserve, protect and enhance the scenic character of Nevada. Our principal activities are to educate the general public of the economic, social, and cultural benefits of scenic preservation. This includes billboard and sign control, protecting and supporting Scenic Byways, promoting sound wall alternatives, supporting open space and greenways plans and minimizing the impact of cell towers. Founded by Douglas G. Smith in 2000 to combat the proliferation of billboards in Reno, Scenic Nevada has grown to become a statewide organization. We are an all-volunteer group of people working to protect the scenic beauty of Nevada’s majestic landscape as well as the scenic character of our communities.

Like Us On Facebook