Scenic advocates came out ahead last week, when the big, bright digital sign proposed by Summit Sierra for the shopping center in scenic south Reno was not approved by the Planning Commission. In a “technical denial” the proposal was shot down with three votes in favor and two votes against the sign. Summit needed four votes to win approval. The planning commission’s decision is final unless appealed by December 22 to …

  If you think digital signs are too bright at night, they most likely are. Scenic Nevada recently commissioned a sign brightness study by traffic safety expert Jerry Wachtel of the Veridian Group. See the results of his work in the Truckee Meadows, which show signs for the Wild Orchid and the Grand Sierra Resort are far brighter than non-digital ones at night. They don’t need to be. Standard flood lit …

In a stunning reversal of its original recommendation, Reno city staff is urging approval of a big digital sign requested by Summit Sierra shopping center, located in scenic south Reno. The switch occurred after a deal was struck between staff and mall representatives before a public hearing took place last week. Scenic Nevada is opposing the new recommendation to be reviewed on Thursday, which allows a digital sign as large as …

Scenic Nevada is a 501c3 nonprofit, non-partisan, environmental organization that works to preserve, protect and enhance the scenic character of Nevada. Our principal activities are to educate the general public of the economic, social, and cultural benefits of scenic preservation. This includes billboard and sign control, protecting and supporting Scenic Byways, promoting sound wall alternatives, supporting open space and greenways plans and minimizing the impact of cell towers. Founded by Douglas G. Smith in 2000 to combat the proliferation of billboards in Reno, Scenic Nevada has grown to become a statewide organization. We are an all-volunteer group of people working to protect the scenic beauty of Nevada’s majestic landscape as well as the scenic character of our communities.

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