Scenic Nevada is a nonpartisan, nonprofit organization dedicated to preserving, protecting, and enhancing the scenic character of Nevada. The following chronological events are some of our many positive accomplishments and some of the obstacles we have encountered since our inception.

  • A grassroots, volunteer organization called Citizens for a Scenic Reno (CFASR) formed on January 20, 2000
    CFASR filed nonprofit articles of incorporation with the Secretary of States office on March 27, 2000
  • CFASR filed an Initiative Petition with the Reno City Clerk on March 29, 2000 which stated, “Off-premise advertising displays/billboards in the City of Reno are prohibited, and the City of Reno may not issue permits for their construction.”
  • The Reno billboard industry filed a “dueling” petition on June 26, 2000 stating, “Off-premise advertising displays
    (billboards) in the City of Reno shall only be permitted on property zoned commercial or industrial
    CFASR collected 9,561 count signatures in Reno by July 25, 2000 with 7,381 valid signatures. SFASR needed 6,790 signatures (15% of the vote’s case in the last citywide election); 951 valid signatures more than required by law
  • On July 29, 2000, the Reno billboard industry withdrew their initiative petition circulation stating: “the dueling petition drive confused voters. The group will now concentrate its efforts on defeating the referendum.”
  • The billboard industry filed a SLAPP (Strategic Litigation Against Public Participation) lawsuit against the City of Reno and CFASR on August 24, 2000 to remove the initiative from consideration on the ballot of the upcoming general election.
  • Judge Poloha in the Second Judicial District Court ruled the City of Reno substantially complied with the statutes involved and that the petition had been properly and legally certified as sufficient.
  • Reno voters passed the Billboard Ballot Question R-1 n November 7, 2000. Out of 57,782 ballots cast, 57% or 32,765 Reno registered voters approved the billboard ban, with 43% or 25,017 voting no.
  • CFASR spent $3,221 for passage of Billboard Ballot Question R-1 an “Nevadans to Save Jobs and Fight Extremism” (AKA Eller Media and the billboard industry) spent $226,823. CFASR spent $.09 per each Yes vote and the billboard industry spent $9.06 per No vote. CFASR was outspent by a ratio of 70 to 1 by Eller Media and CFASR still won
  • The 2001 Nevada Legislature enacted SB 265, introduced by the Nevada Outdoor Media Association, which limits local control of billboards by denying amortization.
  • Citizens for a Scenic Reno changed its name to Citizens for a Scenic Northern Nevada (CFASNN) on June 8, 2001 to enlarge its sphere of influence. At that time CFASNN represented the northern half of Nevada, which includes 12 out of Nevada’s 17 counties.
  • Scenic America presented the Stafford Award to CFASR on October 23, 2001 for telling the billboard industry, “Enough is enough. No more billboard blight in the City of Reno. Scenic America’s Stafford Award, first presented in 1988, is named for Senator Robert T. Stafford, who was a Congressional leader in fighting for billboard control, scenic resource conservation, and environmental protection.
  • Doug Smith, President of Scenic Nevada, receives the W. Clark Santini Cup Award – 2002
  • In September 2002, CFASNN changed its name to Scenic Nevada and expanded its focus statewide
  • Scenic Nevada met with Nevada’s Congressional delegation regarding the federal Highway Beautification Act, a broken law as it seeks to allow billboard proliferation.
  • Scenic Nevada participated in an Adopt-a-Highway Litter control sponsorship along the Mt. Rose National Scenic Byway (S.R. 431)
  • The billboard industry filed an appeal with the Nevada Supreme Court and on December 17, 2002 the high court ruled the billboard petition was legislative in character and a proper subject for an initiative petition. The court added the billboard initiative didn’t involve a specific project and instead enacts a citywide change in policy towards off-premise advertising.
  • On January 6, 2003 the billboard industry filed a Petition for Rehearing with the Nevada Supreme Court
  • On February 6, 2003 the Nevada Supreme Court issued an Order denying the rehearing
  • Scenic Nevada cosponsored a town hall meeting with U.S. Sen. Harry Reid, D-NV and other community organizations and met with Rep. Earl Blumenauer, D-OR, who has been an advocate for quality of life issues and is known as the “Johnny Appleseed of Livability.”
  • Marilyn Melton donated the proceeds from the sale of her original illustrated art work from the book, “You Know You’re A Nevadan If…” to Scenic Nevada
  • Marilyn Melton underwrites the printing and production of note cards depicting scenes from her original oil paintings of Native American life and scenic landscapes to assist Scenic Nevada in fundraising
  • Sunny Minedew of Sun Productions in Reno creates a documentary on Scenic Nevada’s community efforts. Approximately 25 minutes long, the video features interviews with members discussing the scenic character of Nevada and the problems they face.
  • Doug Smith, President of Scenic Nevada, receives the 2004 Pinecone Award
  • Neal Cobb, Vice President of Scenic Nevada, receives the W. Clark Santini Cup Award – 2004